Apple Personal Computing 2016 | ICS

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MacBook
Light.Years ahead.

Apple’s goal with MacBook was to do the impossible: engineer a full‑size experience into the lightest and most compact Mac notebook ever. That meant reimagining every element to make it not only lighter and thinner but also better. The result is more than just a new notebook. It’s the future of the notebook. And now, with sixth‑generation Intel processors, improved graphics performance, faster flash storage, and up to 10 hours of battery life, MacBook is even more capable.

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iMac
Retina.Now in colossal and ginormous.

The idea behind iMac has never wavered: to craft the ultimate desktop experience. The best display, paired with high-performance processors, graphics, and storage — all within an incredibly thin, seamless enclosure. And that commitment continues with the all-new 21.5‑inch iMac with Retina 4K display. Like the revolutionary 27‑inch 5K model, it delivers such spectacular image quality that everything else around you seems to disappear. Adding up to the most immersive iMac experience yet — and another big, beautiful step forward.

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MacBook Air
All the power you want. All day long.

Make the most of your day. From startup to sundown.
Fifth-generation Intel Core processors in MacBook Air give you more time to do more things. Add that to an array of other smart and efficient features, and you have an incredible amount of power in your hands. While carrying next to nothing.

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